The Words of Influence
We live in a world where influence and “exposure” became terms of necessity. Numbers and numbers of people and companies are trying to reach out to you consciously and unconsciously every minute of the day. This is because they understand how much they can affect what you like, what you think and what you believe. In short, they can influence you as a person to the extent that what they want you to think becomes a mainstream thought – most people will start thinking in this way. This has been especially the case in the recent decade when digital media developed to the scale where the people behind these adds have the power to reach out to you without you actively looking for their help. In the past, businesses aimed to answer an already existing need or want. Now, they are turning to need and want creation. This can be done through heavy marketing. Heavy to the extent which limits your ability of ignorance. They are able to basically make you feel like you need something, even though you don’t. Apart from this perspective, you should also think about this in a personal sense. Who do you listen to? Who do you allow to have a greater influence over what you do? This is what I will be looking into throughout this article.
You are the average of the 5 people you spend most of your time with. That is the number one factor you need to worry about. What do your friends talk about? Where are they heading? Are they stuck in the past, or are they forward-looking? Are they process-oriented or are they outcome-oriented? Are they always complaining, or are they bringing positivity into your life? Apart from the people closest to you, you also need to make sure that you are not consuming anything that would be pulling you away from where you want to be – that is mentally or physically. Are you dealing with depression? Stop reading depressing quotes on IG. Are you dealing with a break-up? Stop listening to all those break-up songs. Doing this will allow you to limit the negative influences of the outside world so that you can control your own thinking and your own direction. To fully understand how to do this, check out our article here.
The #1 Person You Listen To
You need to identify this person in your life. Who do you go to for advice? I strongly believe that if we want to achieve something, we need to find a person who is already there and who is willing to help us get there as well. Why? Because that person has gone through most of the hard stuff you won’t necessarily have to go through, if you follow that person’s tips. How do you find that person? That is very specific to your situation. Make sure it’s not some random online mentor who will take your money but doesn’t devote any time to you. Make sure you work with someone who actually cares about your success, someone with whom you can create a personal bond that will stick for a lifetime. When I have done that, it has changed my life. There are numbers and numbers of people out there who say “I have a mentor.” But if you ask them how often they meet that person, they will probably say something like “once a month” or “never.”
The People You Don’t Listen To
The other side of the coin is the people you need to identify in order to not listen to them. I think that this is also very specific to what kind of situation you find yourself in. Is it a mental problem? You might consider talking about that with your parents or with someone who has been through that and can offer advice, but you won’t go to your second best friend who is the most negative person you know for advice. Are you looking to build the business? Maybe it’s not the best idea to talk to your doctor parents that have spent their entire life in a hospital with no connection to the business world whatsoever. In short, make sure you listen to the people who have the fruit on the tree. Would you go to the coniferous forest looking for apples? I doubt it!
When making a decision, it is always good to have an external perspective. However, you need to be able to differentiate positive criticism (that involves negative feedback as well) from negative criticism (which is just a bunch of insults or negative words). Make sure that the person who makes the decision is you, not your friends nor your parents!
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